Cuddlewraps Available Nationwide for Babies from August

The Cuddlewrap is back! We are able again to make our fabulous, free Cuddlewrap for babies available nationwide in August. It has been made possible with the help of Sport & Recreation New Zealand (SPARC). SPARC’s Active Movement initiative promotes the message that quality physical movement is important for the healthy development of a child’s brain and that young children learn from movement and being physically active, which complements Brainwave’s philosophy.

The wrap will once again be distributed by Bounty Services through their gift pack. Bounty has shown support for this venture through part sponsoring distribution - reaching approximately 98% of new parents nationwide The wrap is printed with key Brainwave messages in four languages, English, Maori, Samoan and Chinese, to encourage the healthy nurturing needed for optimal brain development.  They read;
“I love it when you cuddle me - I love it when you sing to me- I love it when you smile at me- I love it when you talk to me. Did you know you’re building my brain when you do these things?”
We also provide our colourful fifteen page booklet filled with fascinating information about how a baby’s brain develops and how parents can ensure the best possible start for their child. As we say, “The first three years last forever”, and the best thing parents can do to ensure their baby grows into a healthy, happy, stable, contributing adult, is to simply provide consistent loving care.

The Cuddlewrap is a powerful tool to reinforce that message. We believe every child in New Zealand deserves parents who know about this?